Sans Normal Okmew 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nietos' by Melvastype, 'Intelo' by Monotype, and 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: headlines, ui labels, signage, posters, branding, modern, confident, friendly, clean, functional, clarity, versatility, modernity, approachability, geometric, rounded, open apertures, even rhythm, sturdy.
A sturdy sans with geometric, rounded construction and smooth, continuous curves paired with straight-sided stems. Counters are generous and mostly circular/oval, and terminals read as cleanly cut rather than flared. Proportions are fairly compact with broad rounds, producing a steady, even texture in paragraphs and a strong silhouette in headlines. Figures are clear and simple, matching the letters’ wide bowls and straightforward joins.
It performs well in headline and display settings where its compact strength and rounded geometry create punchy, readable words. The clear shapes and open counters also suit interface labels, wayfinding, and general-purpose branding that needs a friendly modern tone.
The overall tone is modern and approachable, projecting clarity and confidence without feeling technical or severe. Its rounded forms and open shapes give it a friendly, everyday voice that still reads as contemporary and purposeful.
The design appears intended as a versatile, contemporary sans that balances robust presence with approachable geometry. It prioritizes clear silhouettes, simple forms, and consistent rhythm for dependable readability across a range of sizes.
Uppercase forms feel solid and highly legible, while lowercase maintains a consistent, workmanlike rhythm with minimal stylistic quirks. Curved letters (like C/G/S) emphasize smooth geometry, and the punctuation and spacing in the sample suggest a stable, no-nonsense text color suited to dense settings.