Sans Normal Irhi 7 is a very bold, wide, medium contrast, italic, tall x-height font visually similar to 'Mahameru' by NamelaType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, retro, friendly, punchy, bouncy, display impact, approachability, retro flavor, dynamic motion, rounded, soft, chunky, slanted, lively.
A heavy, rounded italic sans with soft corners and bulbous terminals that give each letter a sculpted, almost rubbery silhouette. Strokes are thick and fairly even, with subtle contrast created by curved joins and angled stress rather than sharp modulation. Counters are compact and the overall fit feels roomy and energetic, with a noticeable forward slant and a slightly wavy baseline rhythm that keeps the texture animated. The lowercase shows a tall, prominent x-height and simplified forms, while figures are bold and rounded with a consistent, poster-like weight.
Best suited to short-to-medium display settings where its bold, rounded forms can read clearly: headlines, posters, product packaging, storefront or event signage, and brand marks that want a friendly, retro-leaning voice. It can also work for punchy pull quotes or section headers when ample size and spacing are available.
The font projects a cheerful, extroverted tone—more fun and characterful than neutral. Its rounded heft and forward motion suggest a vintage display flavor, evoking informal signage, playful packaging, and upbeat headlines.
The design appears intended as an attention-grabbing italic display sans that balances weight with friendly curves, prioritizing impact and personality over small-size text economy. Its rounded construction and lively slant aim to create approachable, energetic typography for modern and nostalgic contexts alike.
Large ink traps are not evident; instead the shapes rely on smooth curves and broad joins, which can cause counters and apertures to close up at smaller sizes. The italic angle is strong enough to read as intentionally dynamic, and the overall width plus heavy weight creates a compact, high-impact word shape.