Sans Normal Bomag 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Hendrix' by Brink, 'Aratigo' by Sryga, and 'Anthro' by Studio Few (names referenced only for comparison).
Keywords: ui text, body copy, editorial, signage, presentations, neutral, modern, clean, friendly, functional, clarity, versatility, neutral tone, modern utility, readability, geometric, open apertures, rounded, even rhythm, balanced.
A clean sans with gently geometric construction and smooth, circular curves. Strokes are even and consistent, with straight-sided verticals and rounded terminals that keep the texture calm and uniform. Counters are generous and open, and curves on letters like C, G, O, and S read round and stable rather than tight or condensed. Spacing appears balanced, producing an orderly line rhythm in both all-caps and mixed-case settings.
Well-suited for interface copy, product and web typography, and general editorial use where consistent texture and clear letterforms matter. It also performs nicely in headings and short display lines thanks to its tidy geometry and even color, and can work for signage or instructional materials that benefit from open counters and a calm rhythm.
The overall tone is neutral and contemporary, leaning friendly due to its round forms and open shapes. It feels straightforward and unshowy, prioritizing clarity over personality, while still avoiding a sterile or rigid impression.
The design appears intended as a general-purpose sans for everyday reading and system-like clarity, using geometric roundness and balanced proportions to stay approachable while remaining broadly versatile.
Capitals sit with a steady, architectural presence, while the lowercase maintains a simple, familiar skeleton that keeps word shapes easy to parse. Numerals follow the same clear, rounded logic, matching the letterforms without calling attention to themselves.