Serif Normal Pemos 12 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, posters, luxury, classic, formal, dramatic, refinement, editorial impact, luxury voice, display emphasis, modern classic, didone, hairline, bracketed, crisp, polished.
A high-contrast serif with razor-thin hairlines and strong, sculpted thick strokes. Serifs are sharp and refined, often wedge-like with subtle bracketing, and terminals tend toward pointed or tapered finishes that heighten the crisp, engraved feel. Capitals are stately and proportioned for display, while the lowercase shows compact bowls, clean joins, and a measured rhythm that stays controlled even at larger sizes. Numerals mirror the same contrast and elegance, with distinct curves and fine detailing.
Best suited to headlines, magazine titles, pull quotes, and other display-driven editorial typography where the contrast can shine. It also fits luxury branding applications such as beauty, fashion, and hospitality identities, and works well for posters and cover treatments that benefit from a refined serif voice.
The overall tone is refined and high-end, with a fashion/editorial sensibility and a distinctly formal presence. Its dramatic contrast and precise detailing give it a confident, premium voice suited to sophisticated branding and polished publishing.
The design appears intended to deliver a modern classic serif with pronounced contrast and crisp finishing, prioritizing sophistication and impact in display and editorial contexts. Its controlled proportions and consistent stroke logic suggest a focus on elegance, hierarchy, and a premium visual signature.
In text settings, the extreme contrast and delicate hairlines create a bright, shimmering texture, especially in curves and diagonals. The design reads as carefully chiseled and balanced, with emphasis on elegance over ruggedness, making it visually striking in larger typographic hierarchies.