Cursive Apmis 2 is a regular weight, narrow, high contrast, upright, very short x-height font.
Keywords: greeting cards, craft branding, quotes, social graphics, packaging, casual, friendly, whimsical, crafty, approachable, handwritten charm, personal tone, playful display, craft aesthetic, brushy, looping, bouncy, monoline feel, calligraphic.
A lively handwritten script with a brush-pen texture and pronounced thick–thin modulation. Strokes taper into fine hairlines and swell on downstrokes, creating a buoyant rhythm with slightly irregular, human pacing. Letterforms are mostly upright with rounded bowls, frequent entry/exit strokes, and occasional partial connections, giving the text a flowing line without strict continuous joining. Proportions lean tall and narrow, with compact lowercase bodies and long, expressive ascenders and descenders that add vertical animation.
This style works well for short to medium phrases where a friendly, handmade voice is desired—greeting cards, invitations, quote graphics, and social posts. It can also support boutique packaging and small-brand identities when used at sizes that preserve the thin hairlines and subtle stroke contrast.
The overall tone is warm and informal, like neat but spontaneous handwriting. Its looping strokes and soft terminals feel playful and personable, lending a light, handcrafted charm rather than a polished corporate voice.
The design appears intended to mimic expressive brush handwriting—legible and upbeat, with enough contrast and looping detail to feel personal and decorative while remaining readable in display settings.
Caps are simple and airy, with understated swashes on select forms, while lowercase shows more variation and movement in loops and joins. Numerals keep the same handwritten energy, mixing open counters with tapered terminals for a cohesive, brushy texture in running text.