Serif Flared Doho 12 is a light, narrow, high contrast, upright, normal x-height font.
Keywords: editorial, headlines, fashion, branding, packaging, elegant, refined, literary, elegance, editorial voice, luxury branding, space economy, flared, sharp, calligraphic, crisp, airy.
A delicate serif with pronounced contrast and tapered, flared terminals that create a carved, calligraphic feel. Strokes transition quickly from hairline to thicker verticals, with crisp joins and pointed serifs that stay small and controlled rather than blocky. Bowls are smooth and open, counters are generous, and the overall color remains light and airy; diagonals (V, W, X) are especially thin and incisive, while rounded forms (O, Q, C) keep a polished, continuous curve. Numerals follow the same refined logic with slim spines and sharp finishing strokes.
Well-suited to magazines, cultural/editorial layouts, and high-end branding where refined contrast and sharp detailing are an asset. It performs especially well in headlines, pull quotes, mastheads, and elegant packaging, and can also support short-to-medium reading passages when set with comfortable size and spacing.
The overall tone is poised and luxurious, with a distinctly editorial polish. Its sharp hairlines and flared endings lend it a boutique, fashion-forward sophistication, while the steady rhythm keeps it composed and literary rather than decorative.
The design appears intended to blend classical serif structure with a more contemporary, flared, calligraphic finish—aiming for a premium look with crisp detail and a light typographic color. The narrow rhythm and sharp terminals suggest it was drawn to deliver elegance and economy of space in display and editorial settings.
In the text sample, the hairlines and tight apertures read best when given breathing room; the design’s sparkle comes from the crisp contrast and tapered terminals, which can visually soften at very small sizes or in low-resolution contexts. Round letters and punctuation maintain a clean, restrained presence that supports long-form setting while still feeling premium in display use.