Sans Contrasted Pupu 7 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, sports branding, packaging, signage, industrial, athletic, retro, assertive, blocky, impact, ruggedness, machined feel, poster display, logo styling, chamfered, octagonal, angular, incised, compact counters.
A heavy, angular display sans with chamfered corners and a distinctly faceted, almost octagonal construction. Strokes are predominantly straight and flat-ended, with sharp internal cut-ins that create compact, sometimes diamond-like counters (notably in round letters and figures). The contrast shows up as thick vertical masses paired with thinner connecting strokes or notched joins, producing a carved, stencil-adjacent texture without fully breaking forms apart. Overall spacing reads sturdy and headline-oriented, with a tight, mechanical rhythm and prominent rectangular terminals.
Best suited to high-impact settings such as posters, headlines, event graphics, sports identities, and bold packaging callouts where the faceted details can be appreciated. It also works well for short signage phrases, badges, and logo wordmarks that benefit from a rugged, engineered presence.
The font projects a forceful, industrial tone with a retro, poster-like confidence. Its chiseled geometry and dense silhouettes feel utilitarian and sporty, suggesting toughness and momentum rather than softness or elegance.
The design appears intended to deliver maximum punch through simplified, geometric forms and carved-in counter shapes, evoking engraved or machined lettering. Its consistent chamfers and notched joins suggest a deliberate effort to create a distinctive, industrial display voice that stays legible in short bursts.
Round characters are treated as polygonal curves with emphasized inner apertures, which boosts impact at large sizes but can make small-size reading feel busy. Numerals follow the same faceted logic, reinforcing a cohesive, badge-like voice across letters and figures.