Sans Normal Dumit 3 is a light, very wide, low contrast, upright, normal x-height font visually similar to 'Halogen' and 'Halogen Flare' by Positype (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, ui, modern, clean, friendly, open, calm, clarity, modernity, openness, approachability, rounded, geometric, airy, spacious, streamlined.
This typeface presents a clean, rounded sans structure with generous horizontal proportions and open counters. Strokes are uniformly thin and consistent, with smooth curves and softly squared terminals that keep forms crisp without becoming sharp. The overall rhythm is spacious, helped by wide letterforms and ample internal space; circular characters (C, O, Q, 0) read as broad ellipses, while verticals remain straight and steady. Uppercase shapes are simple and architectural, and lowercase forms maintain a straightforward, single‑storey construction where visible (notably the a and g), reinforcing a clear, contemporary skeleton.
It suits short to medium-length display settings where width and openness can add presence—headlines, poster titles, and signage. The clean construction also works well for contemporary branding systems and UI surfaces where a spacious, unobtrusive sans is desired, especially when ample horizontal room is available.
The tone is modern and approachable, combining a technical cleanliness with a gentle softness from the rounded geometry. Its wide stance and calm stroke treatment give it an open, relaxed voice that feels non-confrontational and easy to read.
The design appears intended to deliver a straightforward, geometric sans with a wide footprint and friendly roundness, prioritizing clarity, openness, and a contemporary feel across letters and numerals.
Distinctive details include the broad, arcing shoulders and bowls (b, d, p, q) and the notably wide, rounded numerals, which give sequences a stable, horizontal flow. The overall impression stays consistent across caps, lowercase, and figures, emphasizing simplicity and clarity over ornament.