Sans Superellipse Lala 7 is a bold, very wide, low contrast, italic, normal x-height font.
Keywords: sports branding, gaming ui, tech branding, headlines, posters, futuristic, technical, sporty, sleek, assertive, speed cue, modernization, tech aesthetic, display impact, branding focus, extended, oblique, rounded corners, squared curves, stencil-like apertures.
A wide, oblique sans with rounded-rectangle geometry and consistently softened corners. Strokes stay uniform in thickness, with many joins and terminals cut on angled planes, creating a brisk forward rhythm. Counters and bowls tend toward superelliptical forms, while apertures are often narrow and horizontal, giving letters a streamlined, slightly segmented feel. Uppercase proportions read broad and stable; lowercase is compact with simplified forms and minimal modulation, and the numerals match the same squared-round construction and forward slant.
This font performs best in headlines, logos, and short statements where its extended, aerodynamic shapes can read as intentional styling. It suits sports and motorsport identities, gaming interfaces, product branding for electronics, and poster titling where a sleek, modern voice is desired.
The overall tone is fast and engineered, suggesting speed, precision, and contemporary tech aesthetics. Its extended stance and angular cuts add an energetic, competitive voice that feels at home in performance-oriented branding.
The design appears intended to merge a geometric, rounded-rectangle skeleton with aggressive oblique motion cues, balancing smooth corners with sharp, cut terminals for a high-performance, contemporary feel.
Spacing appears designed for display impact: wide glyph bodies with clean internal spacing, producing strong word shapes at larger sizes. The oblique angle and tight apertures can make dense paragraphs feel busy, but they enhance a dynamic, motion-forward look in short settings.