Serif Normal Upliv 5 is a regular weight, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, posters, logotypes, elegant, dramatic, refined, classic, luxury appeal, space saving, headline impact, editorial tone, condensed, didone-like, hairline, vertical stress, crisp.
A sharply condensed serif with pronounced thick–thin contrast and crisp, unbracketed serifs. The forms are strongly vertical, with tall ascenders and deep descenders that create a stretched, fashion-forward silhouette. Hairline horizontals and terminals stay delicate while the main stems remain firm, producing a clean, glossy rhythm across words. Counters are compact and the overall spacing reads tight, reinforcing a narrow, towering texture in both uppercase and lowercase.
Best suited to headlines, magazine-style editorial layouts, fashion branding, and large-format posters where its contrast and condensed proportions can create impact. It can also work for refined logotypes and short pull quotes, especially when set with generous leading to balance the tall letterforms.
The tone is polished and high-end, leaning toward editorial sophistication and display drama. Its stark contrast and narrow build evoke a classic, couture sensibility while still reading as modern and controlled. Overall it feels formal, stylish, and attention-grabbing rather than casual.
The design appears intended to deliver a sleek, high-contrast serif voice in a space-saving, vertically emphatic format. It prioritizes visual drama and luxury cues while keeping conventional letter shapes for familiar reading in display sizes.
Uppercase letters present a consistent, poster-like verticality, while lowercase maintains a traditional structure with a single-story “g” and a clear, upright “a.” Numerals follow the same condensed, high-contrast language, with slender curves and prominent vertical strokes that visually align with the capitals.