Sans Normal Benor 7 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Apercu Condensed' by Colophon Foundry and 'Aspira' by Durotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, modern, assertive, clean, utilitarian, techy, compact display, clear signage, modern branding, efficient ui, compact, geometric, crisp, solid, legible.
A compact sans with sturdy, even stroke weight and clean terminals. Proportions are tight with relatively narrow capitals and a straightforward, vertical stance. Curves are smooth and controlled (notably in C, G, O, and S), while joins and diagonals are crisp, giving letters a firm, engineered feel. Lowercase forms are simple and readable with single-storey a and g, open apertures, and minimal modulation; numerals follow the same plainspoken construction with round bowls and clear, linear strokes.
Best suited to headlines, titles, and branding where a compact footprint and strong typographic color are helpful. It can work well for signage and interface labels that need a direct, modern look, and it holds up in short text blocks where clarity and firmness matter more than a relaxed reading rhythm.
The overall tone is contemporary and no-nonsense, projecting confidence and clarity. Its compact rhythm and firm shapes give it an efficient, slightly technical character that feels suited to straightforward communication rather than decorative expression.
The design appears intended as a robust, space-efficient sans for contemporary display use, emphasizing clear geometry, consistent weight, and a dependable, utilitarian voice.
Counters tend to be moderately open for the width, helping legibility at display sizes, while the tight set and dense color create strong presence in headlines. The design stays consistent between uppercase, lowercase, and figures, maintaining a uniform, workmanlike texture across mixed-case text.