Print Abmow 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, quotes, casual, friendly, energetic, approachable, playful, human touch, informality, speedy note, friendly tone, brushy, rounded, smooth, informal, hand-drawn.
A lively handwritten italic with smooth, brush-like strokes and softly rounded terminals. Letterforms are slightly right-slanted with fluid curves and modest variation in stroke thickness, keeping contrast low while still feeling drawn. Proportions are mixed in a natural way: wide rounds (O, Q) sit alongside narrower forms, and many shapes show gentle simplification rather than strict geometric construction. Counters are open and generous, and the overall rhythm reads as quick, confident pen/brush writing rather than careful calligraphy.
Works well for short to medium text where an informal human voice is desired, such as lifestyle branding, packaging callouts, posters, social graphics, and quote treatments. It can also suit headings and subheads in editorial layouts when paired with a more neutral text face for body copy.
The tone is warm and conversational, suggesting ease and spontaneity. Its slanted, flowing rhythm gives it forward motion and a personable feel, making text come across as informal and friendly rather than formal or technical.
Designed to capture an authentic, handwritten note-like presence with a smooth brush-pen feel. The goal appears to be readability with personality—keeping shapes open and consistent while preserving the natural, slightly varied rhythm of writing.
Uppercase and lowercase share a consistent stroke logic, with rounded joins and softened corners that avoid sharp, high-contrast calligraphic effects. Numerals match the same handwritten pace, with compact, slightly bouncy forms that keep the set cohesive in mixed alphanumeric settings.