Slab Contrasted Amvi 4 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, signage, playful, western, carnival, rustic, poster-like, attention-grabbing, vintage signage, handmade texture, display impact, retro branding, chunky, soft-edged, bulbous, bracketed, high-impact.
A heavy, highly saturated slab serif with broad proportions and a compact, low-detail interior. Strokes show moderate contrast, with thick verticals and sturdy, blocky slabs that often flare and bracket into the stems. Counters are relatively small and rounded, and terminals tend to be softened with subtly irregular, chiseled-looking cut-ins that create a textured silhouette. The rhythm is energetic and slightly bouncy, with uneven notch-like details repeating across many letters and figures, giving the design a deliberately roughened display finish.
Best suited to short, bold settings where texture and personality are desired—posters, headlines, storefront-style signage, event graphics, and brand marks. It can also work for packaging and label design where a vintage, handcrafted slab serif feel helps text stand out in a crowded layout.
The overall tone is bold and attention-grabbing, leaning toward vintage show lettering and Western-inspired signage. Its rugged, notched detailing reads as handcrafted and theatrical, suggesting saloon posters, circus bills, or playful retro branding rather than neutral text typography.
The design appears intended as a high-impact display slab that combines sturdy, old-style sign structure with playful, roughened details. Its wide stance, heavy slabs, and repeated notch motif prioritize personality and instant recognition over continuous reading comfort.
Uppercase forms are especially wide and stable, with prominent slabs that create strong horizontal emphasis. The lowercase keeps the same weight and texture, with rounded bowls and simplified joins that maintain legibility at display sizes while emphasizing character over refinement.