Sans Normal Sekom 3 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Aristotelica Pro' by Zetafonts (names referenced only for comparison).
Keywords: ui text, app design, web copy, signage, packaging, friendly, modern, clean, approachable, casual, readability, neutral branding, soft modernity, everyday utility, rounded, soft terminals, open apertures, large counters, geometric.
A rounded sans with smooth, monoline strokes and generous curves. Forms favor broad bowls and open apertures, producing clear interior space and a steady rhythm in text. Terminals are softly finished and corners are eased rather than sharp, giving letters a gentle, contemporary feel. Uppercase shapes are simple and geometric, while the lowercase maintains a compact, readable structure with clear differentiation across similar forms and straightforward numerals.
Well suited to interface typography, product labeling, and web copy where clarity and a welcoming tone are important. The rounded shapes and open forms also make it a good candidate for signage and brand systems that want a modern, human feel without strong stylistic bias.
The overall tone is friendly and approachable, with a modern neutrality that feels calm rather than technical. Its rounded construction softens the voice, making it feel inviting and informal without becoming playful or decorative.
Likely designed as a versatile everyday sans that prioritizes readability and a gentle, contemporary character. The rounded, consistent construction suggests an intention to work reliably across sizes while keeping the tone friendly and accessible.
In running text, the consistent stroke and large counters keep words legible and even, while the rounded joins add a subtle warmth. The digit set appears designed to match the same soft, geometric logic, supporting cohesive UI and editorial use.