Serif Other Puma 1 is a light, normal width, medium contrast, upright, short x-height font.
Keywords: book text, editorial, headlines, invitations, branding, classical, literary, refined, formal, traditional, classic text, elegance, character, editorial tone, subtle flourish, bracketed, calligraphic, transitional, oldstyle figures, swash tail.
This is a sharply drawn serif with bracketed, tapered serifs and a noticeably calligraphic stroke modulation. Capitals are elegant and slightly narrow with crisp terminals, while the lowercase keeps a compact x-height and lively curves. The rhythm feels bookish rather than geometric: bowls are softly modeled, joins are smooth, and several letters show subtly individualized construction that adds character without breaking consistency. Numerals appear oldstyle with varying heights and pronounced curves, contributing to a text-oriented, traditional color.
It suits book and long-form editorial typography where a traditional serif texture is desired, and it can also work well for headlines and pull quotes that benefit from added character in the letterforms. The oldstyle numerals and refined detailing make it a strong choice for invitations, cultural branding, and packaging where a classical tone is appropriate.
The overall tone is classic and literary, suggesting editorial credibility and a reserved kind of elegance. Its detailing reads refined and somewhat historic, giving text a formal, cultured voice rather than a modernist neutrality.
The design appears intended to evoke a traditional, text-rooted serif with a touch of decorative individuality, balancing readability with subtle flourish. Its compact lowercase and expressive terminals suggest a focus on elegant typography that can move between continuous text and higher-impact settings.
Distinctive finishing touches—such as long, curved descenders and expressive tails on select letters—add a decorative edge that becomes more noticeable at display sizes. In paragraph settings the face maintains a calm, even texture, with the more idiosyncratic forms providing gentle personality rather than overt ornament.