Sans Normal Kabup 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe; 'Malva' by Harbor Type; 'Equip', 'Foro Sans', and 'Qubo' by Hoftype; 'Segoe UI' by Microsoft Corporation; and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, friendly, impact, motion, promotion, modernity, clarity, oblique, rounded, compact, punchy, clean.
A heavy, oblique sans with rounded terminals and smooth, circular construction in bowls and counters. Strokes are consistently thick with minimal contrast, producing a compact, dense texture and strong silhouettes. Curves are generous and slightly squashed, while joins stay clean and simplified, keeping the overall rhythm steady in both uppercase and lowercase. Numerals follow the same robust geometry, with broad curves and tight interior space that emphasizes weight and impact.
Best suited to short-to-medium display settings where a strong, italicized voice is desirable—headlines, posters, logos, and bold brand statements. Its compact, rounded shapes also work well on packaging and promotional graphics where quick readability and visual punch are more important than airy text economy. For long-form reading, it will be most effective in limited doses such as pull quotes, subheads, or emphasis.
The slanted stance and thick forms give the face a fast, assertive tone that reads as contemporary and active. Its rounded geometry softens the mass, adding approachability while still feeling emphatic and attention-grabbing. Overall it suggests motion, confidence, and a distinctly promotional, headline-forward attitude.
The design appears intended to deliver a modern, high-impact sans with a built-in sense of speed. By combining thick strokes with rounded geometry and a consistent oblique slant, it aims to create a clear, energetic display texture that remains clean and legible at larger sizes.
Spacing appears intentionally tight for a solid word shape, and the oblique angle is consistent across the set, reinforcing forward momentum. The lowercase shows single-storey constructions where applicable and maintains a sturdy, unified color in lines of text, prioritizing impact over delicacy.