Sans Normal Kedum 17 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe and 'Basic Sans Cnd' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, friendly, modern, assertive, impact, motion, emphasis, approachability, slanted, rounded, soft corners, geometric, compact.
A heavy, slanted sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are broad and continuous, with softened terminals that keep the texture even and the counters open. Uppercase forms read compact and sturdy, while the lowercase shows single-story shapes (notably a and g) and simple, utilitarian joins that maintain a consistent rhythm across words. Numerals are similarly robust, with clear, simplified silhouettes suited to quick recognition.
Best suited to headlines and short statements where its slant and weight can drive emphasis—such as posters, campaign graphics, and brand marks. It also fits sports and lifestyle branding, packaging callouts, and bold UI accents where a compact, high-impact voice is needed.
The overall tone is energetic and forward-leaning, combining athletic urgency with approachable rounded shapes. It feels contemporary and punchy, designed to project momentum and confidence without becoming harsh or overly technical.
The design appears intended to deliver a modern, high-impact sans with strong motion cues, balancing assertive weight with rounded geometry for a more friendly, accessible feel in display settings.
The italic angle is pronounced enough to create strong directional movement, and the wide, rounded bowls help preserve legibility despite the dense stroke weight. The dot shapes (i/j) appear round and substantial, reinforcing the soft, geometric theme.