Solid Usma 10 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: posters, headlines, logos, packaging, album covers, playful, theatrical, quirky, retro, mischievous, attention, display, personality, impact, novelty, chunky, cutout, wedge terminals, ink-trap like, bulbous bowls.
The letterforms are heavy and compact, with strong black mass and sharp, high-contrast cutouts that replace conventional counters with stylized voids. Shapes lean toward rounded, inflated bowls and wedge-like terminals, while interior “bites” and slits create a rhythmic pattern of negative space across the alphabet. The overall texture is lively and irregular, with a hand-carved or stencil-like logic that favors bold silhouette recognition over conventional readability at small sizes.
Best suited for large-scale display settings where the silhouette and cutouts can read clearly: posters, headlines, event promotions, packaging, logos, and short slogans. It can also work for album covers, games, or themed branding that benefits from an eccentric, retro-leaning feel. For long passages or small UI text, the collapsed interiors and heavy weight will likely reduce legibility.
This typeface projects a playful, theatrical energy with a mischievous edge. The chunky silhouettes and unexpected interior cut-ins feel attention-grabbing and slightly surreal, giving it a poster-like, entertainment-forward tone rather than a quiet editorial voice.
The design appears intended to maximize visual impact through dense black shapes and distinctive internal cutouts, creating a recognizable signature at a glance. Its irregular counter treatment and sculpted terminals suggest a deliberate move away from standard text conventions in favor of a characterful, decorative voice.
Across both uppercase and lowercase, counters are frequently minimized into small apertures or converted into slanted slits, producing a consistent “filled-in” look. Numerals follow the same strategy, maintaining the bold, cutout motif and keeping overall color very dark on the page.