Sans Normal Adbab 22 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Neptune' by Indian Type Foundry, 'Boston' and 'Facundo' by Latinotype, and 'Megabyte' by Type Atelier (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, clean, friendly, dynamic, neutral, clarity, versatility, approachability, motion, humanist, rounded, oblique, open apertures, soft terminals.
This is an oblique sans with smooth, rounded construction and even, low-contrast strokes. Curves read as broadly circular/elliptical, while diagonals (notably in A, K, V, W, X, Y) create a forward-leaning rhythm that feels energetic without becoming stylized. Counters are generous and apertures stay open, helping letters like C, G, S, and e remain clear. Terminals are mostly clean and softly finished, with a generally consistent stroke behavior across caps, lowercase, and figures.
It works well for interface copy, product copy, and editorial layouts where a clean sans is needed but a rigid geometric feel is undesirable. The oblique stance also makes it useful for emphasis in dashboards, marketing callouts, captions, and short headline treatments, while remaining readable in paragraph settings.
The overall tone is contemporary and approachable, combining a straightforward sans structure with a subtle sense of motion from the slant. It feels neutral enough for general UI and information design, but friendly in brand contexts due to its rounded forms and open letter shapes.
The design appears intended to deliver a versatile, general-purpose sans with a built-in sense of forward motion. Its rounded geometry and open counters suggest a focus on clarity at typical reading sizes while maintaining a contemporary, approachable voice.
Uppercase forms are tidy and stable, while the lowercase shows an everyday, humanist flavor—single-storey a and g and a simple, readable e contribute to an informal clarity. Numerals appear simple and modern with rounded bowls and clear differentiation, suited to mixed text settings.