Sans Normal Poban 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Panton' by Fontfabric, 'MVB Embarcadero' by MVB, and 'DINosaur' and 'DINosaur Sharp' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, approachable, confident, impact, approachability, display clarity, modern branding, simplicity, rounded, soft corners, compact, dense, blunt terminals.
This typeface is a heavy, rounded sans with compact proportions and soft, squared-off corners. Strokes are thick and even, with minimal modulation, producing a solid, high-ink presence. Curves are generously rounded and joins are smooth, while terminals tend toward blunt, flattened endings rather than sharp points. Counters are relatively tight for the weight, giving letters a dense, blocky rhythm; round letters like O and 0 read as squarish-ovals with softened corners. The overall spacing and color create a strong, uniform texture, with distinctive, simplified forms across both uppercase and lowercase.
It performs best in short, attention-grabbing settings such as headlines, poster typography, packaging callouts, logos, and bold UI or wayfinding labels. The dense weight and rounded forms help it stay legible at a distance and on high-contrast backgrounds, while its friendly tone suits consumer-facing and playful brand systems.
The overall tone is friendly and upbeat, combining a soft, rounded feel with the assertiveness of a very heavy weight. It reads as approachable and fun rather than formal, with a slightly toy-like, contemporary character that emphasizes bold impact over refinement.
The design intent appears to be an easygoing, highly legible display sans that delivers maximum impact with softened geometry. It prioritizes bold presence and a welcoming personality through rounded corners, simplified letterforms, and consistent stroke thickness.
The lowercase shows simple, sturdy constructions (single-storey a and g) and short, thick details such as dots and hooks, reinforcing the compact, chunky silhouette. Numerals are similarly robust and rounded, designed to hold up as bold figures in display settings.