Serif Normal Wuboh 7 is a light, narrow, medium contrast, upright, normal x-height font.
Keywords: editorial, magazines, books, headlines, branding, elegant, literary, refined, formal, classic, editorial tone, classic refinement, space-efficient text, hairline serifs, high-waisted caps, vertical stress, crisp, airy.
A slender serif with tall proportions and a distinctly vertical rhythm. Strokes are generally fine with moderate contrast and crisp transitions into small, sharp serifs, giving the outlines a clean, engraved feel. Capitals are notably high-waisted and columnar, with narrow counters and compact bowls, while lowercase forms stay disciplined and linear with minimal flare. Numerals follow the same upright, elongated construction, reading cleanly in text and maintaining consistent stroke finesse across the set.
Well-suited to editorial settings where a crisp, cultivated voice is desired—magazine typography, book titles, pull quotes, and upscale headlines. It can also support brand identities that aim for a classic, cultured impression, especially when set with generous leading and margins to preserve its airy texture.
The overall tone is refined and literary, suggesting sophistication and restraint rather than warmth or exuberance. Its tall, quiet forms and delicate finishing details evoke editorial polish and a sense of tradition.
The design appears intended to deliver a conventional serif reading experience with a more elongated, fashion-forward silhouette. It balances a classic structure with a light, refined finish to create an elegant voice for contemporary editorial and display use.
Spacing appears measured and even, supporting a steady text color despite the narrow letterforms. Curves are kept tight and controlled, and terminals remain understated, prioritizing clarity and a composed silhouette over decorative flourish.