Sans Normal Goluz 7 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Between' by Monotype (names referenced only for comparison).
Keywords: ui text, brand identity, editorial, marketing, signage, modern, clean, friendly, casual, approachable, clarity, emphasis, versatility, approachability, humanist, soft, open, airy, slanted.
This font is a slanted sans with smooth, rounded curves and gently tapered terminals that keep strokes feeling fluid rather than rigid. Letterforms are open and spacious, with generous apertures and a calm, even rhythm across words. Curves in characters like C, O, and S read as elliptical and balanced, while diagonals (V, W, X, Y) are crisp without feeling sharp. The lowercase has a straightforward, single-storey feel where applicable and maintains a consistent, legible texture in text settings.
It works well for user interfaces and product typography where a slanted voice is needed for emphasis while preserving clarity. The open shapes and even rhythm make it suitable for editorial pull quotes, headings, and short-to-medium passages in marketing or brand communications. It can also serve effectively in signage or labels where quick recognition and a friendly tone are desired.
The overall tone is modern and easygoing, with a friendly, humanist warmth. Its slant adds motion and informality, suggesting speed, emphasis, or conversational voice without becoming decorative. The result feels contemporary and approachable—suited to brands or interfaces that want clarity with a touch of personality.
The design intent appears to be a contemporary italic companion with a humanist sensibility—prioritizing readability and smooth word texture while adding a dynamic, personable slant. It aims to provide a versatile voice that feels modern and functional, with softened details to keep the tone welcoming.
Numerals follow the same rounded, open construction and sit comfortably alongside the letters. Spacing appears moderate and even in the sample text, helping paragraphs maintain a smooth grayscale and good readability at display-to-text sizes.