Script Atmaw 3 is a regular weight, very narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, quotes, friendly, casual, playful, handmade, approachable, handwritten feel, informal warmth, expressive display, personal tone, brushy, rounded, looping, bouncy, lively.
A lively, right-leaning script with a brush-pen feel and softly rounded stroke endings. Letterforms show fluid, calligraphic modulation with occasional tapered terminals and subtle swelling through curves, giving a natural handwritten rhythm. Many lowercase characters feature looped ascenders and descenders, while capitals are simplified and upright enough to read clearly without heavy ornament. Spacing and joins feel organic rather than mechanically uniform, contributing to a bouncy baseline and an informal, human pace in text.
This font suits branding accents, packaging labels, posters, and social media graphics where a personable handwritten voice is desired. It also works well for short headlines, pull quotes, invitations, and greeting-style applications, especially when paired with a neutral sans for supporting text.
The overall tone is warm and conversational, like a quick note written with a marker or brush pen. Its flowing movement and rounded shapes project friendliness and lighthearted energy, making it feel personal and inviting rather than formal or corporate.
The design appears intended to emulate quick, confident brush-script handwriting—expressive and legible, with enough structure for consistent word shapes while keeping an authentic hand-drawn character.
The font’s charm comes from small irregularities in stroke flow and letter shaping, which help it avoid a sterile scripted look. Numerals follow the same handwritten logic, with simple curves and soft terminals that match the alphabet. Readability improves at display sizes where loops and narrow counters have room to open up.