Sans Normal Otbab 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Afical' by Formatype Foundry, 'Helvetica Now' by Monotype, 'RF Dewi' by Russian Fonts, and 'Fonetika' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, utilitarian, impact, clarity, modernity, simplicity, legibility, geometric, clean, compact, smooth, robust.
This typeface is a heavy, geometric sans with smooth, rounded curves and a broadly even stroke weight. Letterforms feel compact and sturdy, with generous interior counters that keep the shapes from clogging at large sizes. Terminals are clean and mostly straight-cut, and curves (notably in C, O, S, and 8) read as controlled circular/elliptical constructions rather than calligraphic forms. The lowercase uses single-storey a and g, contributing to a simplified, contemporary texture, while numerals are bold and rounded with clear differentiation between figures.
It works best for headlines, short statements, logos, and brand systems where a strong, contemporary sans is needed. The sturdy shapes and open counters also suit wayfinding and signage at larger sizes, and it can add a clean, bold voice to packaging and marketing graphics.
The overall tone is direct and confident, with a friendly edge coming from the rounded geometry and open counters. It reads as modern and practical rather than expressive or decorative, aiming for impact and clarity in bold settings.
The design appears intended to provide a straightforward, modern sans with strong presence and dependable legibility in bold display contexts. Its geometric construction and simplified lowercase suggest an emphasis on clarity, consistency, and a friendly-but-serious brand tone.
In the sample text, the dense weight produces strong typographic color and a solid rhythm, with curves staying stable and consistent across repeated letters. The punctuation and round letters remain highly legible at display sizes due to the open apertures and simplified construction.