Slab Contrasted Roky 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Intermedial Slab' by Blaze Type, 'Orgon Slab' by Hoftype, 'Corporative Slab' and 'Sánchez Niu' by Latinotype, and 'Peckham' by Los Andes (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial display, bold, industrial, retro, friendly, assertive, impact, readability, vintage flavor, sturdy voice, blocky, bracketed, chunky, softened, heavy.
A heavy slab-serif with compact, blocky letterforms and generously weighted stems. Serifs read as broad and mostly bracketed, giving corners a softened, molded feel rather than sharp right angles. Counters are rounded and fairly open for the weight, while joins and terminals stay sturdy and rectangular. The overall rhythm is dense and stable, with prominent horizontals and a consistent, workmanlike construction across caps, lowercase, and figures.
Best suited to headlines and short blocks of copy where maximum impact is desired—posters, packaging, branding lockups, and signage. It can also work for editorial display such as section openers or pull quotes, especially when paired with a lighter companion for body text.
The tone is confident and attention-grabbing, mixing utilitarian toughness with an approachable, slightly vintage warmth. Its chunky slabs and rounded transitions evoke classic poster and print vernacular, suggesting reliability and straightforwardness rather than delicacy or refinement.
The design appears intended to deliver high-impact readability with a classic slab-serif voice, balancing sturdy, print-forward shapes with slightly softened details for approachability. Its strong silhouette prioritizes presence and clarity at larger sizes.
In text, the strong serifs and dark color create a pronounced horizontal emphasis, which helps headlines feel grounded but can build heavy texture in longer passages. The figures match the letterforms in heft and presence, making numerals particularly suitable for display contexts.