Sans Normal Efril 14 is a light, wide, low contrast, italic, normal x-height font.
Keywords: ui, branding, wayfinding, packaging, posters, modern, clean, friendly, airline, clarity, approachability, contemporary, efficiency, geometric, rounded, open, sleek, airy.
A slanted, rounded sans with smooth, continuous curves and minimal stroke modulation. The proportions feel generously set, with broad letterforms and open counters that create an airy texture in words. Terminals are clean and largely straight-cut, while bowls and arcs (notably in C, O, Q, and lowercase a/e) lean toward circular geometry. Numerals echo the same gentle curvature and open shapes, keeping a consistent, uncluttered rhythm across mixed text.
This style suits interface typography, product and tech branding, and clear informational design where a modern but welcoming voice is needed. The open shapes and broad proportions also make it a good choice for signage or wayfinding at larger sizes, as well as packaging and headline applications that benefit from a sleek, forward-leaning stance.
The overall tone is contemporary and approachable, pairing a streamlined, technical neatness with a mild human warmth from its rounded forms and easy slant. It reads as calm and non-authoritarian—more lifestyle and product-forward than formal or editorial.
The design appears aimed at providing a contemporary italic sans that remains highly legible and calm in continuous reading. Its rounded geometry and clean terminals suggest an intention to balance modern minimalism with approachability for digital and brand contexts.
The italic angle is steady and gives lines a forward motion without becoming cursive. Uppercase forms stay simple and monoline in feel, while the lowercase maintains clear differentiation and legibility through open apertures and uncomplicated joins.