Sans Normal Kegak 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bluteau Sans' by DSType; 'FS Millbank' by Fontsmith; 'Telder HT Pro' by Huerta Tipográfica; 'Acto', 'Prelo Pro', 'Priva', and 'Priva Pro' by Monotype; and 'PF Centro Sans Pro' by Parachute (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, dynamic, confident, sporty, modern, straightforward, impact, motion, clarity, modernity, oblique, rounded, compact, sturdy, clean.
A heavy, oblique sans with smooth, rounded curves and a compact overall footprint. Strokes are thick and uniform with minimal contrast, producing sturdy silhouettes and strong color on the page. Counters are relatively open for the weight, and curves (notably in O/C/S and the numerals) are drawn with clean, continuous geometry. Terminals are mostly straight-cut, while joins are simplified and sturdy, giving the design a practical, contemporary rhythm.
Best suited to headlines, posters, and short emphatic messaging where the heavy strokes and slant can carry impact. It can work well for branding and packaging that needs a modern, energetic voice, and for signage or wayfinding at display sizes where its bold presence improves quick recognition.
The overall tone is energetic and assertive, with the slant adding motion and urgency. It feels contemporary and pragmatic rather than delicate, projecting clarity and strength with a mildly sporty, headline-driven attitude.
The design appears intended as an impactful oblique sans for display typography, prioritizing strong visual presence, simple geometric construction, and fast readability in short bursts of text.
The oblique angle is pronounced enough to read as intentionally dynamic, and the weight produces dense text color that favors shorter lines and larger sizes. Round forms stay consistent across letters and figures, supporting a cohesive, no-nonsense texture in both caps and lowercase.