Sans Normal Apboh 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Luxora Grotesk' by Designova (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, tech, versatility, clarity, modernity, simplicity, geometric, rounded, monoline, crisp.
A clean, geometric sans with monolinear strokes and softly rounded curves. Circular forms are prominent (notably in O/C/G/Q and the numerals), paired with straightforward, squared-off terminals and minimal modulation. Proportions are balanced and contemporary, with open counters and clear, high-contrast negative space for legibility at display and UI sizes. The lowercase is simple and functional, with a single-storey a and g, compact shoulders, and a plain, flat-topped t.
Well-suited to interface design, product and corporate branding, and general-purpose typography where clarity and a contemporary voice are needed. The even stroke weight and open shapes also make it a dependable choice for headings, labels, wayfinding, and presentation graphics.
The overall tone is neutral and modern, leaning toward a utilitarian, tech-forward feel. Its restrained shapes and even rhythm read as professional and unobtrusive rather than expressive or decorative.
The design appears intended as a versatile geometric sans that prioritizes clarity, consistency, and a contemporary, system-friendly look. Its simplified lowercase construction and rounded geometry suggest an aim for dependable readability with a polished, modern character.
Distinctive details include a clean, circular Q with a short diagonal tail, a compact, straight-armed K, and a symmetrical W built from sharp diagonals. Numerals are similarly geometric, with an open, rounded 3 and a smoothly looped 8 that maintains consistent stroke weight.