Sans Normal Apgum 1 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor' by Brink, 'Cyntho Next' by Mint Type, 'Daikon' by Pepper Type, and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: ui text, product design, web, signage, branding, clean, friendly, modern, neutral, approachable, versatility, readability, modern clarity, soft neutrality, rounded, open, clear, even, geometric.
A clean sans with softly rounded terminals and broadly circular bowls. Strokes are even and steady, with open apertures and generous interior counters that keep letters from feeling cramped. Uppercase forms read simple and geometric (notably the round O/Q and straightforward E/F), while lowercase shapes stay very legible with a single-storey a and g and a short-armed r. Overall spacing and proportions favor clarity, with a calm rhythm and a slightly roomy feel in text.
Well-suited to UI and web typography, product interfaces, and general-purpose editorial text where consistent readability matters. The open shapes and round forms also make it a solid choice for signage and contemporary branding that wants a clean, welcoming look.
The tone is modern and approachable, balancing neutrality with a gentle softness from the rounded corners. It feels practical and unpretentious rather than technical or austere, giving copy a friendly, everyday voice.
The font appears designed as a versatile, all-purpose sans that prioritizes clarity and ease of reading, while adding subtle warmth through rounded geometry. Its restrained forms suggest it’s meant to perform reliably across many sizes and everyday communication contexts.
The design leans on clear, circular construction in round letters and smooth joins in multi-stem forms like m and n. Numerals appear straightforward and highly readable, matching the same rounded, even-stroke logic as the letters.