Sans Normal Armih 8 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Plathorn' by insigne (names referenced only for comparison).
Keywords: ui text, branding, editorial, packaging, wayfinding, friendly, approachable, clean, contemporary, playful, approachability, clarity, versatility, modern tone, rounded, humanist, soft, open, even.
A rounded, humanist sans with softly tapered terminals and gentle stroke modulation that keeps the texture even without feeling mechanical. Curves are generous and circular, counters are open, and joins are smooth, producing a calm rhythm in both caps and lowercase. Proportions lean slightly wide in round letters, while verticals feel steady and consistent, giving the face a clear, readable silhouette. Numerals follow the same rounded construction, with simple, open forms that sit comfortably alongside the letters.
This font suits interface and product text, brand identities seeking a friendly voice, and editorial layouts that need clean readability with a softer personality. It should also work well for packaging, signage, and short headings where rounded forms and open counters help maintain clarity at a range of sizes.
The overall tone is friendly and modern, with a mild, informal warmth created by the rounded shapes and softly finished ends. It reads as approachable rather than corporate, and the subtle liveliness in the curves adds a hint of playfulness without turning into a novelty style.
The design appears intended to blend contemporary cleanliness with human warmth—using rounded, open structures and softened terminals to create an accessible sans that remains versatile in everyday typography.
Spacing appears comfortable in running text, and the large apertures help maintain clarity as words build into longer lines. The design’s softness makes it feel less rigid than a purely geometric sans, while still retaining a clean, contemporary finish.