Sans Normal Dagub 2 is a regular weight, very narrow, low contrast, upright, short x-height font.
Keywords: posters, packaging, headlines, kids media, branding, quirky, handmade, playful, friendly, casual, friendly tone, space-saving, handmade feel, casual display, condensed, monolinear, rounded, tall, bouncy.
A condensed, monolinear sans with tall proportions and softly rounded curves. Strokes stay consistent in thickness, with lightly irregular geometry that feels drawn rather than mechanically constructed. Capitals are narrow and vertical, while lowercase forms keep a small body with relatively tall ascenders and descenders, creating a lively up-and-down rhythm. Numerals follow the same narrow, rounded construction, with open, simple shapes and modest optical corrections.
Well suited to short-to-medium display text where a narrow footprint is useful—posters, packaging, labels, and upbeat branding. It can also work for captions or UI moments that benefit from a friendly voice, though its quirky rhythm is most effective in headings and callouts rather than dense, long-form reading.
The overall tone is informal and approachable, with a quirky, slightly whimsical personality. Its narrow, upright stance keeps it readable, while the subtle unevenness adds warmth and a handmade charm that feels conversational rather than corporate.
The design appears intended to provide a compact, narrow sans with a personable, hand-drawn flavor—balancing simple, rounded construction with just enough irregularity to feel human and playful.
Letterfit and spacing read a bit idiosyncratic, contributing to a lively texture in paragraph settings. Curves tend toward rounded terminals and open apertures, helping the face avoid feeling stiff despite its condensed width.