Sans Other Fihi 4 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, punchy, retro, chunky, impact, approachability, retro display, geometric simplicity, rounded, blocky, soft corners, high impact, compact apertures.
A heavy, blocky sans with rounded outer curves and crisp, squared terminals. The design emphasizes broad, geometric masses with relatively tight counters and compact apertures, giving letters a dense, poster-like color. Curves are smooth and near-circular (notably in C, O, Q, and lowercase bowls), while diagonals in forms like K, V, W, X, and Z are simplified and sturdy. Lowercase shows single-story a and g, a round i/j dot, and a short-armed t, reinforcing a cohesive, deliberately simplified construction.
Best suited for short, high-impact settings such as headlines, posters, brand marks, packaging, and bold signage where its dense letterforms and rounded geometry can read clearly at large sizes. It can also work for playful UI headers or labels, but its heavy color and tight counters suggest using it sparingly for longer passages.
The overall tone feels upbeat and approachable, with a toy-like softness coming from the rounded bowls and hefty strokes. At the same time, the dense black shapes read as assertive and attention-grabbing, leaning toward a retro display sensibility rather than neutral text utility.
The design appears intended to deliver maximum visual impact with a friendly, rounded geometric voice—prioritizing strong silhouettes, simplified constructions, and consistent weight to create a distinctive display texture.
The numerals share the same chunky, geometric logic, with large circular elements in 0, 8, and 9 and a strong, sign-like silhouette across the set. The rhythm in the sample text is compact and energetic, with word shapes that stay bold and uniform even in longer lines.