Sans Normal Vibuk 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'European Sans Pro' and 'European Soft Pro' by Bülent Yüksel, and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sports identity, sporty, modern, assertive, dynamic, friendly, energy, impact, modernity, approachability, clarity, oblique, rounded, geometric, clean, open counters.
A slanted, rounded sans with sturdy, even strokes and smoothly curved joins. Proportions run broad with generous internal space, giving many letters open counters and clear apertures. Curves lean toward geometric construction (notably in O/Q/C/G), while terminals are clean and softly rounded rather than sharply cut. The overall rhythm is compact and energetic, with consistent stroke weight and a slightly compressed vertical feel that keeps lines of text dense and punchy.
Best suited to display settings where impact and motion are desirable, such as headlines, brand marks, posters, and energetic marketing collateral. Its open counters and rounded geometry also help it stay legible at medium sizes for short UI labels or product packaging callouts, especially when a forward-leaning emphasis is needed.
The italic angle and broad, rounded forms create a fast, active tone that feels contemporary and confident. It reads as approachable rather than severe, balancing strong presence with a friendly, sporty smoothness.
The design appears intended to deliver a bold, contemporary voice with built-in momentum, using an oblique stance and rounded geometric forms to stay both assertive and accessible. It prioritizes clean silhouettes and consistent stroke behavior for strong reproduction across print and screen.
Uppercase shapes are simple and graphic, with straightforward diagonals and wide bowls; lowercase maintains clarity with single-storey forms where expected and distinct, readable figures. Numerals are sturdy and headline-oriented, matching the same rounded, low-friction silhouette as the letters.