Print Ugrus 1 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, posters, magazine, elegant, whimsical, stylish, playful, editorial, expressiveness, distinctiveness, editorial flair, handmade feel, decorative impact, didone-like, ball terminals, flared serifs, calligraphic, high-fashion.
This typeface pairs an upright, high-contrast skeleton with a drawn, slightly irregular rhythm. Strokes swing from hairline-thin connections to bold verticals, and many terminals resolve into rounded ball ends that read like ink drops. Serifs are delicate and often flared, with tapered joins and occasional hooked or swept finishes, giving counters a lively, organic edge. Proportions feel display-oriented, with moderately narrow forms, crisp curves, and a distinctive, hand-tuned spacing texture across the alphabet and numerals.
Best suited to headlines, logotypes, packaging, invitations, and editorial display where high contrast and decorative terminals can shine. It can work for short pull quotes or subheads, but long passages may feel busy at smaller sizes due to the hairlines and lively finishing strokes.
The overall tone is refined but mischievous: it nods to fashion-editorial elegance while keeping a personable, handmade charm. The dramatic contrast and teardrop/ball terminals add a theatrical, boutique feel that can read romantic, quirky, and slightly eccentric depending on setting.
The design appears intended to blend a classic high-contrast, fashion-forward sensibility with a more informal, hand-drawn personality. Its defining aim seems to be creating a distinctive signature look—elegant at a glance, but with playful, inky details that keep it from feeling strictly formal.
In text, the lively terminals and contrast create a sparkling surface but also introduce visual “activity,” especially around tight joins and hairlines. Numerals and capitals carry the same ornamental logic, making the face feel cohesive for titling and short bursts where character is the goal.