Sans Other Asmuj 10 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, kids, logos, playful, friendly, quirky, bouncy, casual, approachability, playfulness, display impact, informality, rounded, soft corners, informal, chunky, hand-drawn.
A heavy, rounded sans with a consistent rightward slant and soft, slightly uneven stroke edges that suggest a hand-shaped construction. Counters are open and generously sized for the weight, and joins are simplified into smooth, bulb-like connections rather than crisp geometric intersections. Proportions are compact with short extenders and a steady baseline rhythm, while overall letter widths vary subtly, creating a lively texture in words. Numerals match the letters in weight and softness, with broad curves and minimal angularity.
Well suited for headlines, posters, packaging, and branding where a friendly, attention-grabbing voice is needed. It can work effectively for short UI labels or social graphics when a casual, human feel is preferred over a strict corporate sans, and it particularly fits kid-oriented or playful editorial applications.
The overall tone is upbeat and approachable, with a comic, personable energy that feels spontaneous rather than strictly engineered. Its slanted stance and chunky forms add momentum and warmth, making text feel conversational and lighthearted.
Likely designed to deliver a bold, approachable display voice with an intentionally informal, hand-shaped rhythm. The goal appears to be easy recognition at size while maintaining a quirky, energetic personality through slant, rounded construction, and slightly irregular proportions.
In longer lines, the variable spacing and slightly irregular shapes create a distinctive, animated color on the page, best suited to display sizes where the playful details read clearly. Rounded terminals and simplified shapes keep it from feeling aggressive despite the strong weight.