Serif Normal Buluj 10 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, retro, playful, folksy, friendly, punchy, attention, warmth, nostalgia, impact, soft serifs, rounded corners, bulb terminals, chunky, compact counters.
A very heavy, display-oriented serif with rounded corners and softly bracketed, wedge-like serifs. Strokes stay largely even in weight, creating dense, compact counters and a strong silhouette. The letterforms are upright with wide proportions and a slightly bouncy rhythm created by asymmetric detailing and bulbous terminals (notably in curves and joins). Numerals and caps share the same chunky, sculpted construction, with minimal internal white space and a consistent, ink-trap-free massing.
Best suited to headlines, titles, short phrases, and prominent typographic marks where its dense weight and soft-serifs can carry personality. It’s a strong fit for branding, packaging, labels, and display signage, especially in retro or craft-leaning visual systems. For longer passages, larger sizes and generous tracking help maintain clarity.
The overall tone is cheerful and nostalgic, evoking vintage packaging and mid-century signage. Its soft serifs and rounded shaping keep the weight from feeling harsh, while the exaggerated heft and wide stance deliver an assertive, attention-grabbing voice.
The design appears intended to deliver maximum impact with a friendly, vintage-inflected serif voice. It prioritizes silhouette, warmth, and bold readability over fine detail, making it well matched to expressive display typography.
In running text the dark color builds quickly, so spacing and size will strongly affect readability; it performs best when given room to breathe. Curved letters (C, G, S) and diagonals (K, V, W, X) emphasize a hand-carved, poster-like character rather than strict geometric precision.