Sans Normal Orbuf 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Kardinal' by Ani Dimitrova, 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'Hanley Pro' by District 62 Studio, 'FF Sanuk' by FontFont, 'Salda' by Hurufatfont, 'Ordina' by Schriftlabor, and 'Werk' by Wilton Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, robust, playful, impact, approachability, clarity, simplicity, versatility, rounded, chunky, soft corners, high impact, geometric.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are smooth and generously rounded, while joins and terminals stay blunt and clean, producing a sturdy silhouette with minimal modulation. Counters are relatively small for the weight, and apertures tend to be tight, giving the face a dense, poster-ready texture. The lowercase shows single-storey forms (notably a and g) and simple construction throughout, keeping the overall rhythm straightforward and bold.
Best suited to large sizes where its dense shapes and rounded geometry can deliver clear impact—such as headlines, posters, branding, packaging, and straightforward signage. It can also work for short bursts of copy (taglines, calls to action) where a bold, friendly presence is desired.
The tone is energetic and approachable, combining a contemporary geometric feel with a warm, slightly playful softness. Its substantial weight reads as assertive and dependable, while the rounded shaping prevents it from feeling harsh or technical.
The design appears intended to provide a highly legible, high-impact sans for contemporary display use, emphasizing sturdy geometry and softened edges to balance authority with approachability.
In text, the color is strong and continuous, with punctuation and dots appearing prominent against the heavy letterforms. The numerals share the same rounded, blocky logic, supporting a cohesive typographic voice in both display and short copy.