Print Helag 3 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: posters, branding, packaging, social media, headlines, playful, casual, friendly, energetic, youthful, handmade feel, expressive impact, casual display, friendly tone, brushy, textured, rounded, bouncy, chunky.
A lively brush-printed hand style with thick, compact letterforms and a consistent rightward slant. Strokes show evident pressure changes and soft, slightly ragged edges that mimic a loaded marker or brush, with rounded terminals and occasional pointed joins. The rhythm is bouncy and irregular in a controlled way, with varied character widths and generous counters that keep the dense strokes readable. Lowercase forms stay compact and upright-to-slanted, with simple, open shapes and minimal internal detail, while numerals are similarly heavy and informal.
Best suited to display applications such as posters, headlines, packaging callouts, and social media graphics where an informal hand-made feel is desired. It also works well for logos and short taglines, especially when paired with a clean sans for supporting text.
The overall tone is upbeat and approachable, like quick hand-lettering for a poster or note. Its energetic slant and bold brush texture give it an expressive, personable voice that feels informal and contemporary rather than polished or corporate.
The design appears intended to capture the immediacy of hand-drawn brush lettering—bold, quick, and expressive—while staying coherent across the alphabet and numerals. It prioritizes personality and impact over strict uniformity, making it ideal for attention-grabbing display typography.
At larger sizes the textured edges and stroke swelling become a defining feature; at smaller sizes the heavy strokes can merge in tight settings, so a bit of extra tracking and leading helps maintain clarity. The caps have a strong headline presence, while the lowercase remains casual and readable for short bursts of text.