Sans Normal Mivi 1 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Arkit' by CAST, 'OL London' by Dennis Ortiz-Lopez, 'Muller Next' by Fontfabric, 'Arlen' by Groteskly Yours, 'Geskal' by Maulana Creative, and 'Bagor' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids media, playful, chunky, friendly, retro, comic, attention, approachability, display impact, retro fun, rounded, soft corners, bulky, bouncy, compact counters.
A heavy, rounded sans with inflated, blocky forms and softly squared corners. Strokes are consistently thick with gentle curvature and minimal modulation, producing compact internal counters and strong, dark silhouettes. Proportions lean broad and squat, with a high x-height and short ascenders/descenders that keep lowercase forms tight and punchy. The detailing favors simplified geometry—round bowls, wide shoulders, and sturdy horizontal terminals—resulting in an energetic, slightly wavy rhythm in text.
This font is well-suited to large headlines, posters, and short display lines where maximum impact is desired. It can work effectively for playful branding, packaging, stickers, and title treatments, especially when the design calls for a friendly, cartoon-adjacent voice. For longer passages, it benefits from larger sizes and increased spacing to maintain legibility.
The overall tone is bold and approachable, with a playful, slightly retro flavor. Its plush, oversized shapes feel informal and attention-grabbing, suggesting fun, kid-friendly, or pop-culture contexts rather than sober editorial work.
The design appears intended as a high-impact display sans that prioritizes bold presence and friendly, rounded character over typographic neutrality. Its simplified construction and compact counters suggest it was drawn to hold up as solid shapes in attention-focused applications like titles and branding.
In the sample text, the dense weight and tight counters create strong impact but reduce fine-detail clarity at smaller sizes; it reads best when given generous size and breathing room. Numerals and round letters emphasize a bubble-like softness, while diagonals (like V/W/X/Y) stay chunky and stable, reinforcing the sturdy, poster-forward personality.