Sans Other Mybob 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, logos, playful, chunky, bubbly, friendly, cartoon, approachability, display impact, fun branding, youthful tone, softness, rounded, soft terminals, compact, bouncy, blobby.
A heavy, rounded sans with soft, blunted terminals and gently inflated curves throughout. Forms are largely monolinear and compact, with wide counters that stay open despite the mass. The uppercase feels squarish and sturdy, while the lowercase is simpler and highly readable, with single-story “a” and “g” and a short, unobtrusive “t.” Numerals are equally stout and rounded, keeping a consistent, friendly silhouette.
Best suited to short, high-impact text such as posters, titles, playful branding, and product packaging where a warm, bold voice is needed. It also works well for children’s materials and casual display applications, and can add personality to simple wordmarks or badges.
The overall tone is cheerful and approachable, with a bouncy, cartoon-like personality. Its soft edges and chunky proportions give it a kid-friendly, snackable feel that reads as fun rather than formal.
The design appears intended as a friendly, attention-grabbing display sans that prioritizes softness and approachability. Its simplified structures and rounded geometry aim for quick recognition and a lighthearted, informal presence.
Rhythm is slightly irregular in a deliberate way, creating a hand-made, gummy texture without looking like a script. The generous shapes and simplified joins help maintain clarity, but the weight and tight interior spaces suggest it will be most effective at medium to large sizes.