Sans Normal Vokab 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Core Sans M' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, social ads, friendly, retro, casual, playful, sporty, warmth, motion, nostalgia, approachability, impact, rounded, soft, bouncy, chunky, brushlike.
A rounded, forward-slanted sans with heavy, softly inflated strokes and minimal contrast. Terminals are blunted and slightly tapered, giving a brushlike, inked feel without becoming fully script. Counters are compact and rounded, curves are generous, and joins tend to be smooth, producing a bouncy rhythm and sturdy silhouettes. Numerals and capitals share the same softened geometry, with slight optical irregularities that add warmth and motion.
Best suited for headlines, short slogans, and brand marks where a warm, kinetic voice is desirable. It works well on packaging, posters, and social graphics that aim for a fun or nostalgic feel, and can add personality to labels and promotional materials.
The tone is approachable and energetic, with a vintage sign-painting and mid-century advertising flavor. Its slant and rounded forms read as upbeat and informal, suggesting motion and friendliness rather than precision or austerity.
The design appears intended to deliver a bold, approachable display voice with a hand-drawn softness—combining a clean sans structure with rounded, brushlike shaping for a lively, retro-leaning presence.
The slant is consistent across uppercase, lowercase, and figures, and the overall color on the page is dense and even. The compact counters and thick strokes make it feel confident at display sizes, while the rounded shaping keeps it from feeling harsh or technical.