Sans Superellipse Ilme 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Cairoli Classic' and 'Cairoli Now' by Italiantype, 'Helvetica' by Linotype, 'Helvetica Now' and 'Logik' by Monotype, 'Hype Vol 1' and 'Hype vol 2' by Positype, and 'Crique Grotesk' by Stawix (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, logos, sporty, assertive, energetic, industrial, retro, impact, speed, brand presence, compact strength, display clarity, oblique, compact apertures, rounded corners, blocky, ink-trap hints.
A heavy, oblique sans with broad proportions and compact internal counters. Letterforms are built from chunky, rounded-rectangle geometry with softened corners and a consistent, low-contrast stroke. Curves read as squared-off superellipses, while joins and terminals are clipped and slightly chamfered, creating a crisp, engineered texture. The rhythm is tight and punchy, with sturdy horizontals, short apertures, and occasional wedge-like notches that add definition at small sizes and in dense settings.
Best suited to large-scale applications where impact and momentum matter—sports identities, event and promo headlines, posters, and bold packaging. It can also work for short UI labels or wayfinding-style titling when a strong, compact word shape is needed, though longer text will feel dense due to the tight apertures and heavy color.
The overall tone is forceful and kinetic, leaning into a sporty, high-impact voice. Its slanted stance and blocky construction feel fast and competitive, with a confident, no-nonsense attitude that recalls motorsport, athletic branding, and bold promotional graphics.
The design appears intended to deliver maximum visual punch with a streamlined, aerodynamic feel. By combining rounded-rectangle construction with clipped terminals and a strong oblique stance, it aims for a modern athletic/industrial display look that stays legible while projecting speed and power.
Uppercase and lowercase share a consistent squarish roundness, and the numerals follow the same robust, condensed-counter logic for strong uniform color. The italic angle is pronounced enough to suggest motion without becoming cursive, keeping the texture firmly geometric and display-oriented.