Sans Normal Idrew 2 is a regular weight, very narrow, low contrast, italic, short x-height font.
Keywords: packaging, posters, headlines, signage, branding, casual, lively, friendly, retro, informal, space-saving, approachability, speed, informality, slanted, rounded, monoline, condensed, handwritten.
A slanted, rounded sans with monoline strokes and softly tapered terminals. The letterforms are condensed with compact counters and a buoyant, slightly bouncy rhythm, giving lines a quick, forward motion. Curves are smooth and oval-driven, while joins stay simple and clean, keeping the texture even across mixed-case and numerals. The overall fit feels tight and efficient, favoring narrow silhouettes and streamlined shapes over broad proportions.
This font suits short-to-medium display text where a narrow, energetic slant helps conserve space while staying readable—such as packaging callouts, poster headlines, storefront or wayfinding signage, and brand accents. It can work for subheads and captions when set large enough and with comfortable tracking to avoid crowding in dense passages.
The tone is casual and personable, with a brisk, upbeat energy that reads as approachable rather than formal. Its narrow, slanted forms add a sense of speed and spontaneity, evoking mid-century and everyday signage or note-like labeling. The result feels friendly and practical, with a lightly playful edge.
The design appears intended as a compact, friendly italic sans for attention-getting text, balancing quick readability with a casual, human feel. Its streamlined, rounded construction suggests a focus on cohesive texture in mixed-case settings and on space-efficient display use.
Uppercase forms maintain straightforward construction with rounded corners, while lowercase shows a more handwritten cadence, especially in letters with loops and tails. Numerals follow the same rounded, slanted logic, aiming for visual consistency within running text. The tight widths and compact x-height create a lighter color on the page, making spacing and size choices important for clarity.