Sans Normal Ekgew 7 is a very light, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, magazines, brand marks, posters, invitations, elegant, refined, airy, fashion-forward, editorial, elegance, display voice, editorial tone, premium branding, refined emphasis, calligraphic, delicate, crisp, sleek, slanted.
This typeface is an italic, high-contrast design with very slender hairlines and smoothly swelling main strokes. Forms are narrow-to-moderate in footprint but show lively, variable internal spacing and a flowing rhythm driven by the consistent rightward slant. Curves are clean and elliptical, with tapered terminals and sharp, pointed joins in letters like v, w, and y. Counters are open and generous for the weight, and the numerals echo the same contrast and curvature, with a graceful, looping 8 and a descending 9 that finishes in a fine hairline.
It performs best in display contexts such as magazine headings, fashion and lifestyle layouts, brand identities, and refined promotional materials. The delicate hairlines and contrast make it especially effective for larger sizes, high-resolution print, and situations where an elegant, premium voice is desired.
The overall tone is polished and sophisticated, with a light, airy presence that reads as modern elegance rather than strictly traditional. The pronounced contrast and tapering give it a luxurious, fashion/editorial feel, while the smooth construction keeps it composed and contemporary.
The design appears intended to provide a sleek, high-contrast italic with a smooth, modern curve language and a distinctly editorial cadence. Its consistent slant, tapered terminals, and open counters aim to balance sophistication with clarity in short to medium-length setting.
Uppercase shapes lean toward classical proportions with restrained ornament, while lowercase forms add more motion through curved entries and gently extended descenders. The thin horizontals and hairlines are a defining visual feature, creating a crisp sparkle at larger sizes and in high-quality reproduction.