Distressed Puras 7 is a bold, narrow, medium contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'News Gothic BT' by Bitstream, 'Newspoint' by Elsner+Flake, 'CF Blast Gothic' by Fonts.GR, 'Trade Gothic' by Linotype, 'News Gothic' by ParaType, 'PG Gothique' by Paulo Goode, and 'News Gothic SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: posters, headlines, packaging, labels, logos, rugged, vintage, industrial, gritty, hand-printed, impact, aging, stamp-like, texture, condensed, blocky, blunt, textured, inked.
A condensed, all-purpose sans with heavy strokes and a blunt, squared-off construction. Letterforms are simple and sturdy, with mostly straight-sided geometry and tight counters that help it hold together at large sizes. The defining feature is its worn, ink-pressed texture: edges appear chipped and uneven, and interiors show subtle pitting that mimics rough printing or a distressed stamp. Spacing is compact and rhythmic, producing dense lines with strong vertical emphasis.
Works best for posters, headlines, and branding where a tough, analog texture is desirable—such as packaging, labels, badges, and logo wordmarks. It’s particularly effective in high-contrast applications and larger sizes where the worn details can be appreciated.
The overall tone feels rugged and utilitarian, like lettering pulled from workwear labels, shipping marks, or old print ephemera. Its distressed surface adds grit and age, giving headlines a tactile, lived-in character rather than a clean contemporary finish.
Likely designed to deliver a compact, impact-first voice with the visual noise of imperfect printing—combining straightforward, condensed forms with a deliberate aged texture to suggest authenticity and grit.
The distress is consistent across capitals, lowercase, and numerals, creating a cohesive “printed” patina without collapsing the basic shapes. Capitals read especially assertive in short bursts, while the lowercase keeps the same sturdy, compressed feel for supporting lines.