Serif Normal Baku 2 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, magazine, book covers, posters, branding, authoritative, traditional, editorial, formal, stately, impact, legibility, heritage, authority, bracketed, ball terminals, ink-trap feel, soft corners, display.
A heavy, expansive serif with strongly bracketed, wedge-like terminals and pronounced contrast between thick stems and finer joins. The letterforms are broad and stable, with ample interior space and a deliberate, carved rhythm; curves show slightly sharpened transitions and occasional ball/teardrop terminals in the lowercase. Serifs are substantial and softly tapered rather than slabby, giving the outlines a sculpted look. Numerals and capitals read especially monumental, while the lowercase keeps a familiar text structure with sturdy proportions and clear counters.
Best used for headlines, deck copy, and other prominent editorial settings where its broad proportions and sturdy serifs can deliver impact. It can also suit book covers, posters, and branding systems that need a classic, authoritative serif with strong presence.
The overall tone is confident and traditional, leaning toward an editorial, heritage voice. Its weight and width give it a commanding presence, suggesting institutional credibility and a slightly old-world formality without becoming overly ornate.
The design appears intended to provide a conventional serif voice with heightened presence—combining classic, bracketed serifs and familiar text structures with display-scale weight and breadth for emphatic editorial typography.
In running text, the wide set and large, dark shapes create a dense typographic color, making it better suited to generous leading and medium-to-large sizes. The punctuation and round letters retain a slightly softened, ink-on-paper character that helps keep the boldness from feeling purely mechanical.