Sans Normal Ardad 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ellora' by 99TyppeFoundry, 'Genora Sans' by Pixesia Studio, and 'Arbeit' by Studio Few (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, modern, neutral, clean, friendly, technical, clarity, versatility, readability, system design, modernity, geometric, rounded, minimal, crisp, open.
A clean sans with largely geometric construction and smooth, round counters. Strokes are even and straightforward, with squared terminals and a restrained, contemporary drawing. Uppercase forms feel stable and wide-set, while lowercase maintains clear differentiation with simple, open apertures; the double-storey “a” and single-storey “g” add familiar text-face cues. Overall spacing and rhythm are calm and consistent, producing an uncluttered texture in paragraphs.
This design suits interfaces and product copy where neutrality and legibility are priorities, and it also works well for general editorial and documentation. Its straightforward shapes and consistent rhythm make it appropriate for wayfinding and branded systems that need a clean, modern voice.
The tone is modern and matter-of-fact, with a friendly softness coming from the rounded bowls and open shapes. It reads as quietly confident rather than expressive, aiming for clarity and approachability in everyday communication.
The font appears intended as a versatile, all-purpose sans that prioritizes readability and a balanced, contemporary look. Its restrained geometry and familiar lowercase structures suggest it was drawn to perform reliably across headlines and running text without calling attention to itself.
Figures are simple and highly legible, with round forms (0, 8, 9) echoing the letter geometry and keeping the numeric set visually consistent. The “Q” has a clear, unobtrusive tail, and diagonals in letters like K, V, W, and X are cleanly cut, reinforcing a crisp, contemporary feel.