Sans Normal Jemar 12 is a bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Geogrotesque Expanded Series' and 'Geogrotesque Sharp' by Emtype Foundry, 'Murs Gothic' by Kobuzan, 'Molde' by Letritas, and 'PODIUM Sharp' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, assertive, dynamic, modern, industrial, impact, speed, emphasis, branding, display, oblique, rounded, compressed counters, high impact, forward-leaning.
A heavy, oblique sans with broad proportions and a low-to-moderate x-height feel in running text. Strokes are uniform and sturdy, with rounded outer contours paired with crisp, angled terminals that emphasize motion. Counters are compact and oval, and many joins are tightly drawn, producing dense, high-ink silhouettes. The italic slant is consistent across caps, lowercase, and numerals, creating a strong rightward rhythm and a slightly aerodynamic profile.
Best suited to display typography such as headlines, posters, promotional graphics, and sports or performance-oriented branding where a strong, energetic voice is needed. It can also work on packaging and signage when used at sizes that preserve counter clarity and spacing.
The overall tone is fast, forceful, and contemporary, with a clear emphasis on momentum and impact. Its slanted stance and blocky massing suggest performance, urgency, and an engineered, utilitarian attitude rather than delicacy or softness.
The design appears intended to deliver maximum visual punch with a streamlined, forward-leaning stance. By combining rounded forms with sharp, angled cuts and compact internal spaces, it prioritizes speed, strength, and unmistakable presence in short text.
The sample text shows solid word shapes at large sizes, where the wide stance and tight counters read as confident and attention-grabbing. Numerals appear built to match the same forward-leaning geometry, reinforcing consistency in headlines and display settings.