Sans Normal Ombaj 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Fuller Sans DT' by DTP Types, 'ITC Franklin Gothic LT' by ITC, 'Latino Gothic' by Latinotype, 'Franklin Gothic SG' by Scangraphic Digital Type Collection, and 'Biwa' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, ui labels, signage, modern, confident, clean, friendly, direct, clarity, impact, versatility, modernity, geometric, roundish, compact, uniform, crisp.
This typeface is a sturdy sans with clean, largely geometric construction and minimal stroke modulation. Curves are smooth and round, with large, open counters in letters like O, C, and Q, while terminals are predominantly flat and blunt. Proportions feel compact and efficient: bowls are generous, apertures are moderately open (notably in e and a), and joins remain clear at display sizes. Uppercase forms read solid and stable, and the lowercase shows straightforward, contemporary shapes with a single-storey a and g, supporting a cohesive, contemporary rhythm.
It performs best where strong, high-impact sans typography is needed: headlines, posters, brand marks, and short blocks of display text. The clear shapes and compact proportions also suit UI labels, navigation, and signage where quick recognition matters.
The overall tone is modern and confident, with a no-nonsense clarity that still feels approachable due to its rounded geometry. It projects a practical, contemporary sensibility suited to straightforward communication rather than ornamental expression.
The design appears intended to deliver a contemporary, highly legible sans voice with geometric simplicity and strong presence. It emphasizes clarity, consistency, and versatility for modern branding and display-driven layouts.
Distinctive touches include a simple, utilitarian J and t, a round, prominent dot on i/j, and a Q with a short, clean tail that stays well integrated with the bowl. Numerals are robust and highly legible, with rounded 0/8/9 forms and a clear, structured 1.