Print Imlag 7 is a regular weight, normal width, medium contrast, upright, short x-height font.
Keywords: posters, packaging, headlines, social media, children’s, playful, casual, handmade, friendly, quirky, handwritten feel, approachability, informality, expressiveness, brushy, rounded, inky, lively, irregular.
A loose, hand-drawn print face with brush-like strokes and softly rounded terminals. Strokes show visible modulation from pressure and speed, with slight wobble and tapered starts/ends that create an inky, organic texture. Letterforms are generally upright but irregular in rhythm, with varied glyph widths and uneven baselines that reinforce a natural, written feel. Counters tend to be open and rounded, and the overall color is moderately dark without looking rigid or geometric.
Best suited to short-to-medium headlines, posters, packaging, labels, and social graphics where a friendly handmade voice is desired. It can also work for children’s-themed materials or informal branding, especially when set with generous spacing and moderate line lengths to keep the texture from feeling busy.
The tone is warm and informal, with a playful, slightly messy charm that reads like quick marker lettering. Its uneven texture and bouncy proportions add personality and approachability, making the text feel conversational rather than polished or corporate.
The design appears intended to mimic quick, confident hand lettering with a brush or marker, prioritizing personality and natural variation over strict consistency. It aims to provide an expressive, approachable display option that feels human and spontaneous.
In running text, the face keeps good clarity at display sizes while retaining visible stroke texture and variability between shapes. The numerals match the casual drawing style, and punctuation appears simple and hand-rendered, supporting an expressive, handmade look.